Martin Parr: Common Sense

  April 1999

Image by Martin Parr from the exhibition Common Sense at the Gallery of Photography April 1 to 24 1999

Martin Parr’s new exhibition is emphatically global in nature. The dazzling color photocopies on display here are being shown simultaneously in over forty venues throughout the world, making this the largest exhibition of work ever held by one artist.

From Australia to Zambia and from New York to Moscow, Common Sense offers audiences a light-hearted take on the pleasures and perils of contemporary global culture. Close-ups of fast food, knick-knacks, make-up and money are portrayed with Parr’s distinctive, quizzical humor.

A full-color book, Common Sense, accompanies the exhibition and is on sale in the Gallery bookshop for £29. The images in the exhibition are also on sale. Each is signed by the artist and costs £25.

About the artist: Born in London in 1952, Martin Parr is one of the most influential photographers working today. His early works, Bad Weather and A Fair Day, quickly established his reputation and since then he has worked on exhibitions, books and television programmes to international popular and critical acclaim. Parr is a member of the famous Magnum Photos cooperative.

The exhibition has been organized by Magnum Photos(London) in association with the British Council and Xerox(UK).